Sixt Rent-a-car is the second-biggest car rental aggregation in Europe but entered the U.S. bazaar alone in 2011.
But the German bunch rental aggregation — with a absitively Teutonic ability — has developed so fast that it is now the fourth-largest car rental aggregation in the U.S., with bristles locations in Los Angeles County. Its fleets affection high-end American cars, as able-bodied as Mercedes and BMWs.
Sixt operates 52 outlets about the country and maintains a U.S. agile of about 20,000 cars. The aggregation ranks fourth in the U.S. based on its appear anniversary acquirement of $366 actor aftermost year, according to the barter advertisement Auto Rental News.
But it looks as if Sixt has a continued way to go to bound any of the three bigger car rental companies in the U.S.
Enterprise Holdings, which includes the brands Alamo, Enterprise and National, holds the appellation as the nation’s bigger car rental company. It has a agile of about 1.2 actor cars and anniversary acquirement of $16.2 billion aftermost year, according to aggregation data.
In additional abode is Hertz, which operates the brands Dollar and Thrifty. Hertz has appear a agile of 485,000 cars and anniversary acquirement of about $6 billion aftermost year. Avis comes in third abode with a agile of 350,000 cars and $5 billion in acquirement aftermost year.
“They would accept to abound appealing big to affected Avis,” Chris Brown, controlling editor of Auto Rental News, said of Sixt.
Alexander Sixt, the all-around arch authoritative administrator and fourth-generation Sixt executive, attributes the company’s advance to accouterment bigger account and higher-quality cars than his competitors.
In an interview, he said his ambition is not to try to beat one of the bigger U.S. car rental companies. Instead, he said he wants to accretion a ballast in the nation’s 30 bigger airports and serve travelers with a aftertaste for high-end cars.
“My grandfathering told me ‘Don’t focus on what the added guys are doing,'” Sixt said, apropos to Hans Sixt, who took over the aggregation in 1927 from his uncle and aggregation founder, Martin Sixt.
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